Search engine optimisation is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing etc. There are millions of websites out there and you need to get yours seen for the right reasons. Your business competitors will rely on optimising their websites to attract specific visitors and potential clients/sales so it is very important your are found on the frontpage of relevant search results. Google is by far the most important search engine including Google results, images and maps. Social media sites are becoming an important factor is SEO and should be exploited.
Here at JC- New Media we start with the basics analysing competitors website keywords, tiltes and meta content. We take a realistic approach to what can be achieved at a reasonable cost. There are many factors that will influence where your website appears on search results and we have been successfully been promoting websites naturally for many years. At one time you could buy your way to the top of specific results lists, but now quite rightly so the likes of google want to show the most useful and relevant results, so it is important that your site is optimised on and off page. The importance of social media is not to be ignored and can be a very useful tool in your armory of optimisination tools.